🧦 Socks On The Horizon
Clearweather Footwear, You Are What You Eat (Netflix), Roberto Colombo, Mumford & Sons and Pharrell, Arvin Goods Take Back
'The Clean Up' is a weekly newsletter that mixes in some Arvin Goods news, products, as well as stories we saw during the week that are worth a share. From books to podcasts, sustainability to business news, we try to keep it interesting, and fun. If you are not a subscriber, sign up and join everyone who receives The Clean Up directly in their inbox every Sunday.
Arvin News
Happy Sunday!
Like everyone else, we are busy building the master plan for 2024. Events, products, meetings, partners. It’s a never-ending task list of things to accomplish. All of this while also trying to deliver the best product we can in the market. Many exciting things are happening over here at Arvin Goods. We have a new collection of socks just around the corner. All made in Portugal, using our Spanish spun Recover Fiber materials. These really are the best socks we have ever made.
This Clean Up newsletter is a break for us from the normal marketing, or ‘acquisition’ type of email campaigns a brand sends to it’s followers. This allows us to be a bit more free with topics, and context and share more behind the scenes. The stories we share are a reflection of what we find interesting or inspirational or more importantly, what we find impactful throughout the week. This week you get everything from an underground shoe brand all the way up to Pharrell, the biggest mover in the world right now. But guess what, we all wear socks, and some day, they might wear Arvins too.
Hope you enjoy today’s Clean Up. We would love to hear from you. Comment here on substack hit us on social, or email us at info@arvingoods.com. Have a great week. Cheers,
Team AG ✌️🧦
Stories Of The Week…
Industry
We are 2 brothers who left corporate jobs to start our own sneaker company. Here's how we found our niche in a market dominated by big brands - Business Insider
This as-told-to essay is based on a conversation with Brandon and Josh Brubaker, who cofounded Clearweather Footwear in 2014. The brothers, ages 50 and 41, respectively, have nearly 50 years of experience in the footwear industry between them, working at Vans, Converse, Supra Footwear, and Quiksilver, among others.
Josh: There's an old saying in footwear where you say to yourself, '"I really like this shoe. I don't know why." That just means it was developed correctly and that all the elements are where they're supposed to be.
Brandon: We're definitely meticulous about that. A line could be off by a couple of millimeters and it throws off the whole shoe, right? We want to be in control of everything from the designs to the look and feel and what they represent when they come out.
Josh: The other hard part is making something feel familiar yet different without copying it. I think that's something that we're both really good at, and it took years of getting there, of going overboard with lines and then trying to remove lines, and place them strategically. We're not inventing anything. We're just trying to be clever and do our craft the way we learned to do it.👟📈
Environment
To eat or not to eat vegan? The 8 biggest takeaways from Netflix’s “You Are What You Eat” food doc - Salon
Many nutritionists have preached about the benefits of going vegan, but how beneficial is the diet truly? That’s what a few Stanford Medicine researchers sought to find out, and their results proved to be more surprising than anticipated.
The recent study examined 22 pairs of identical twins and the effects of their dietary habits over the course of eight weeks. One twin was instructed to follow a strict plant-based diet (free of any meat, seafood, eggs and dairy), while the other followed an omnivore diet (including plants, meat and animal products). 🥩🌱
Design
In Conversation with Roberto Colombo - Wasted Talent
I’d first heard of a certain Roberto Colombo many months before we actually met. He’s part of what I refer to as, my South African collective of incredibly talented friends.
Having first seen Roberto’s work via Walk Good, a 16mm abstract visual account of a Jamaican experience from a trip he’d embarked on with my good friends, filmmaker Adriaan Louw and photographer extraordinaire Luca Vincenzo – who also kindly contributed to the portraits you see here – we met shortly after in Berlin, and I was immediately struck by Roberto’s incredibly humble demeanour and his inquisitive nature of the world around him.
Since that initial meet several years ago, Roberto’s been grinding away, both in the commercial field and on personal projects. Often working alongside his twin sister, renowned photographer Lea Colombo, the pair share a natural talent for highly stylised, visually striking imagery. Polychromatic, vibrant, and dare I say, a little psychedelic at times.
Since Roberto’s roots stem from surfing Cape Town reefs as a grom, and he most recently shot a piece with our dear friend Mikey February, we felt it necessary to find out a little more about the man. 📸👱🏻♂️
Entertainment
Mumford & Sons and Pharrell share joyous new single ‘Good People’- NME Magazine
Mumford & Sons have returned to music after five years with their new track ‘Good People’ featuring Pharrell.
Produced by Pharrell, the song features a thumping beat with chanting and choir-like backing vocals. Frontman Marcus Mumford sings: “Good people / been down / for so long / and now /it’s like /the sun is rising”describing the joy, hope and energy within room.🥁🎙️